Business Management, Digital Marketing Specialization, AAS
This two-year program prepares students for entry-level positions in e-commerce and/or digital marketing or allows those already working in marketing the opportunity to improve or update their skills.
Students will learn about the effects of managerial decisions; apply basic management principles; demonstrate communication skills; create spreadsheets in Microsoft Excel; understand online commerce; use digital marketing tools; develop social media plans; and demonstrate basic skills in web page design.
Degree Planner (PDF)
Degree Requirements and Outcomes
View other degree options in business, management, finance and marketing.
Career Paths
Jobs in this field include entry level positions in e-commerce and digital marketing.
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Contact Us
Margaret Parrish
Chair, Department of Accounting, Business and Paralegal Studies
Winter Break: December 24, 2025 – January 2, 2026
The college will be on Winter Break, from Wednesday, December 24, 2025 through Friday, January 2, 2026. During Winter Break, the campuses will be closed, and there will be no on-campus classes or services. Some remote services will be available. Information on these services and how to connect to them are outlined in our news section. Registration for Spring 2026 classes will continue online during Winter Break. Current students may sign up and pay for their classes through their SIS account in myBrightpoint. Our campuses will reopen on January 5, 2026.